<< First
< Previous
Next Last
Slide 17 of 17
It is easy to get blinded by the toys: Don't lose sight of good research practices.
Pay attention to your customer – don't forget their needs.
Ask: What value do I, as a researcher, bring to the process?
Remember, using web surveys may appear to be, or in fact be, so easy that your clients think they can do it themselves.
They won't appreciate the value you bring until it is too late – for them or for you.
