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To maintain, enhance and solidify relationships with your customers. |
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Customer-centered strategies speak to your customers, reflecting their specific needs and assuring them that you understand and can meet their needs. |
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In a geographically limited monopoly, earnings growth from straight electricity is limited to population growth and incremental usage changes, resulting in a slow growth business. Shareholders are no longer satisfied with slow growth. Shareholder value can only grow through higher margin, non-commodity parts of the business. |
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Even in regulated markets, the margin on commodity electric sales is going to drop - not because of competition (at least not directly) but because of pressure from consumers (business and residential) on regulators. |
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In a deregulated environment, straight electricity pricing faces serious downward price pressure from competitors entering markets with a strategy focused on gaining market share. |
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Customer-centered strategies further reduce deregulation pressure by responding to customer needs and values. |
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Increase your ability to provide a "trustworthy" brand umbrella under which you can offer channel opportunities as well as products and services. |
