Customer Values and Segmentation
 The Voice of the Customer is the most important thing a utility can listen to. Customer value does, in fact, drive shareholder value in the long run. We do a tremendous amount of work with customer values: measuring and tracking, segmentations, new product and service ideation and evaluation (see new product and service section), and market-based pricing (yes, there are customer-driven methods even for pricing electrons!).
"All our experience tells us that the customer never buys what the supplier sells. Value to the customer is always something fundamentally different from what is value or quality to the supplier. ~ Peter Drucker, 1998. Management's New Paradigms
Examples of projects we've done:
Articles written by our staff:
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