Who we are...
Energy Market Solutions
We provide Voice of the Customer research for utilities. In other words, we help utilities identify, understand and leverage patterns of customer needs, behavior and attitudes. Our ability to transform this research into information and knowledge has proven invaluable for our clients.
As part of what we do, we provide a range of marketing strategy, market research, and consulting services for utilities. We have expertise in a wide range of sophisticated analytical tools. Projects include numerous engagements related to new or reconfigured product introductions, segmentation, and loyalty models.
Our services include (but are not limited to):
- Identifying and developing customer value propositions
- Green Power strategy development
- Needs and value-based customer segmentation
- Product and target market segmentation
- Optimizing product features and pricing
- Loyalty measurement and tracking
- Pricing models for electricity, products, and services
EMS staff bring together years of utility industry knowledge, high-level technical skills, exceptional in-depth information analysis, and results-oriented experience.
Energy Market Solutions Industry Experience
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